Despite the efforts of local initiatives in Whitby and Redcar, many communities view hydrogen as a risky, unproven alternative that could endanger their safety. Building social acceptance involves demonstrating the benefits and real-world applications of hydrogen through meaningful community engagement.

Participation is Key: Engaging communities through participatory activities and real interactions with hydrogen technology helps build trust. When communities collaborate with industry, academia, and government, they can foster a greater understanding and acceptance of hydrogen’s safety and usability.

Source: Read more about the opposition in Redcar.

While novelty experiences like riding a hydrogen fuel cell bus might capture initial interest, deeper, long-lasting acceptance requires engaging people during formative life stages. Positive participatory activities with parents, community leaders, and civil society groups are crucial for embedding hydrogen’s benefits into local culture.

Example: At the H2 Grand Prix, students design and race hydrogen-powered fuel cell cars, experiencing firsthand the possibilities and safety of hydrogen technology. This kind of engagement turns abstract concepts into tangible, community-valued experiences.

Source: Read the study on social acceptance.

Gladstone, Australia, a community traditionally reliant on fossil fuels, hosted the H2 Grand Prix. Students built and raced hydrogen-powered cars, while parents and community members saw hydrogen in action. This event showcased hydrogen as a real, positive force, breaking down abstract fears and building local acceptance.

Outcome: Community engagement transformed local perceptions, creating enthusiasm and trust in hydrogen’s potential.

Source: Find out more about H2 Grand Prix events.